OK, so I'm checking the latest auto news (it's a hobby) and come across this article on hybrids and the 'metrospiritual'. I know what a 'metrosexual' is, but what's this 'metrospiritual' thing of which you speak? Click here to find out.

At first, it seems like just a trendy faddish sort of thing. But read the article and you find some interesting things. This caught my eye in particular:

Jim Twitchell, a professor of English at the University of Florida and author of many books about consumer culture, including "Adcult USA: The Triumph of Advertising in America" (1995), attributes the demand for luxury goods to a need for salvation or epiphany through consuming. Throughout history, Twitchell argues, "The primary deliverer of sensations was the church. That’s where you went to have an epiphany. … The sensations of luxury mirror the sensations of epiphany—the ability to give the consumer the sensation that I’ve come to the end of the line, I’m saved, I’m there, I don’t have to wrestle any more." The metrospiritual takes luxury-buying to a new level–reaching outward for connection to the planet and to each other.

That paragraph makes it sound basically like "eco-hedonism" (new term–you heard it here first!).

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2 Responses to “Metrospiritualists”

  1. Bill says:

    Eco-Hedonism?? How appropriate a term. I might be inclined to add the word “fad” to the define metrospiritualism {My new word.. :-)} as an Eco-Hedonism fad.

    In any case, something new should be along in the near future to make people feel good about exclusionary consumerism.

  2. James says:

    Yep, I hear the next Prius is going to get maybe a 30-40% boost in smugness per gallon.

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